PROXIMUS-IS

With the expansion of modern trade outlets and the growing significance of the "Perfect Stores" concept, merchandising has become a key element in ensuring the right product variety and display. It plays a crucial role in presenting products in an engaging, attention-grabbing manner that drives customer interest and encourages purchases.

PROXIMUS-IS Merchandising Services focuses on the AVA 3 parameters: Availability, Visibility, and Accessibility. Our approach ensures that products are always available, prominently displayed, and easily accessible to customers. We apply an efficient methodology for managing merchandising projects, leveraging Geo-IS's geographical and analytical tools. This results in a unique reporting and evaluation system that supports all merchandising team members, ensuring streamlined processes and consistent results.

Our merchandising services aim to:

• Ensure a proper range of products and displays are available.

• Guarantee the effective use of Point of Sale (POS) materials and the execution of seasonal promotions.

• Avoid stockout situations by closely monitoring competitor activity and market trends.

By focusing on these key factors, we help maximize the effectiveness of product placement and drive sales performance.